When: Tuesday, April 23, 16.00-17.00 hours
This event is open for external attendees: To register, please send an email with your name and affiliation.
We cordially invite you to this lecture in the RPA Communication Lecture Series, which is being given by Dr. Andy King (Iowa State University) as the closing keynote of the Symposium ‘Gezondheid in Beeld: De rol van visuele communicatie” organized by the Amsterdam Center for Health Communication (ACHC).
This talk will outline some of the methodological, theoretical, and practical issues facing researchers interested in studying visual imagery and health messages. Dr. Andy J. King (Iowa State University) will discuss some recent work aimed at addressing some of these issues, highlighting theory-based insights that have practical implications for message designers and health communicators moving forward. Examples include recent work considering the effects of visual metaphors in health advertisements, work on visual imagery in communicating about cancer, and work on visual imagery matching for audiences of health messages. Dr. King will outline his ideas for how innovative and increasingly-accessible methodological approaches (e.g., crowdsourcing and computer vision) provide an important avenue for improving research on visual imagery moving forward.
About dr. King:
Dr. Andy J. King is Assistant Professor at the Greenlee School of Journalism and Communication at Iowa State University. He is also affiliate faculty with the Human Computer Interaction graduate program at Iowa State University. He previously held academic appointments at Texas Tech University, Northwestern University, and the University of Illinois.
Dr. King’s research focuses on strategic health communication, with particular interest in visual imagery and persuasion, message design, and campaign evaluation. Throughout his career, Dr. King focused on how to improve the design and delivery of health messages in contexts including organ donation and cancer prevention. Additionally, Dr. King has published numerous papers on the role of visual imagery in health and risk communication. Recently, he has worked to integrate eye-tracking methodology into his research on visual imagery and health messages. For more information, see visualhealthcommunication.com.