Understanding and measuring how people use or are “exposed” to media is critical for our understanding of communication effects. This is especially challenging considering the increasingly fragmented media lanscape, and the move towards online environments in which individuals are exposed to or create an enormous variety of messages, any time and anywhere. At the same time, the move to digital environments also opens up a series of opportunities to increase our knowledge about media use, including via passive measurement through tracking data, or receiving responses in real time.
The Digital Communication Methods Lab explores the opportunities and challenges associated with media exposure measurement in our current media landscape. One of the its main initiatives is the Media Exposure Measures website, a central place where researchers can find, discuss and evaluate measures of media exposure used in previous research. Other projects include investigations about how to best use tracking data, mobile applications and linkages between survey and media content data.
Selected Presentations and Publications:
- de Vreese, C. H., Boukes, M., Schuck, A., Vliegenthart, R., Bos, L., & Lelkes, Y. (2017). Linking survey and media content data: Opportunities, considerations, and pitfalls. Communication Methods and Measures, 11(4), 221-244. DOI: 10.1080/19312458.2017.1380175
- Araujo, T., Wonneberger, A., Neijens, P., & de Vreese, C. (2017). How much time do you spend online? Understanding and improving the accuracy of self-reported measures of internet use. Communication Methods and Measures, 11(3), 173-190. DOI: 10.1080/19312458.2017.1317337
- de Vreese, C. H., & Neijens, P. (2016). Measuring media exposure in a changing communications environment. Communication Methods and Measures, 10(2-3), 69-80. DOI: 10.1080/19312458.2016.1150441
- Ohme, J., Albæk, E., & de Vreese, C. H. (2016). Exposure research going mobile: A smartphone-based measurement of media exposure to political information in a convergent media environment. Communication Methods and Measures, 10(2-3), 135-148. DOI: 10.1080/19312458.2016.1150972