When: Thursday, May 17, 10.00-12.00 hours
Drawing on her experience using eye tracking in scholarly and public-facing research, Dr. Searles’ workshop will cover some basics of using eye tracking, and offer some tips for researchers interested in deploying this technology in their own work.
About dr. Searles:
Dr. Kathleen Searles is an Assistant Professor of Political Communication, holding a joint appointment in the Manship School of Mass Communication and the Department of Political Science at Louisiana State University. Her interests include news media, campaign advertising, and political psychology. Specifically, her research examines the content of partisan news, poll coverage, and the influence of emotional appeals in campaign ads. Most recently her work focuses on using bio-metrics to better understand the effects of political television ads and direct mail. She has published in Public Opinion Quarterly, Political Research Quarterly, Political Communication, The Journal of Experimental Political Science, and Political Psychology. She also serves on the editorial board for #WomenAlsoKnowStuff, a site designed to amplify the voice of women political scientists in public discourse and decrease the gender imbalance in media representation of experts.