When: Thursday, April 12, 16.00-17.00 hours (followed by drinks)
This event is open for external attendees: To register, please send an email with your name and affiliation.

Dr. Himelboim will present a cluster-centric approach to social media conversation, using network analyses. From a social networks perspective, network clusters capture the emergence of online communities and siloes of information flow, highlight the importance of users in key positions who bridge these communication echo-chambers, alongside the content that crosses community-lines. From a semantic networks approach, network clusters pinpoints to the manner that conversations are framed into subgroups of issues and attributes. If to paraphrase Walter Lippmann, this approach captures the Clusters in our Heads. Dr. Himelboim will illustrate the application of this theoretical and methodological approach, via a set of his studies in advertising, public relations, health and political communication and corporate communication.

About dr. Himelboim:
Dr. Himelboim, director of the SEE Suite (Social Media Engagement & Evaluation), studies the role social media plays in news, politics and international communication. Through applying network analysis, he examines political talk and information flow. His research involves computer-mediated social networks and their implications for political communication, international communication and the news.  He examines political discussions on online forums and the micro-blogging social media Twitter, as well as international networks, based on foreign news reporting and the flow of information technologies.  The role of news media, traditional and online, in political communication is examined via their websites and their presence in social media spaces.