New Master Theses funded by Digicomlab Thesis Grants

Five new Master Theses receive Digicomlab Thesis Grants

The Research Priority Area Communication and its Digital Communication Methods Lab are happy to announce that four proposals have been selected for the fourth edition of the Digicomlab Thesis Grants. These grants provide financial support for theoretically-relevant and digitally innovative (research) master theses written at the University of Amsterdam’s Graduate School of Communication for semester 1 of the 2021-2022 academic year.


What if we Screenshot all the food we see on social media in a day? A mix-method study: how social media food exposure is associated with eating behaviour.

Connie Chen

In the current study, I aim to objectively measure healthy and unhealthy food post exposure, by having participants share screenshots of their exposure for one day. And we will examine how this exposure impacts norm perceptions regarding food, how this subsequently relates to self-reported eating behavior and the effect is mediated by the message sources (peers, companies and influencers). The study will ask participants to fill out a baseline questionnaire (T1) about their demographics and their food consumptions of the day before, then participants will be trained to take screenshots of any food-related images and videos (including food, brand logos, restaurants, cooking show, food prep, etc.) they receive or/and engage with on social media. Participants upload food-related images/videos encountered on the different social media platforms they happened to be using during 24hrs. Participants will be also asked to take screenshots as soon as they are encountered and upload these at a time and place of convenience (e.g. available Wi-Fi access), to reduce potential compliance barriers or study effect on social media usage. One photo at a time and respondents will answer 1) the social media platform 2) the source: whether it’s from their friends, family, brands or influencers 3) whether they actively search for it or unintentionally come across it . Two daily reminders will also be placed (details to be decided). At the end of the day, they would be asked to fill out another questionnaire (T2) of their food consumption.


Is life brighter when your phone is not? The efficacy of a grayscale smartphone intervention addressing digital well-being: a mixed-method study

Cynthia Dekker

Over the past years, digital well-being has become an increasingly prevalent topic. In response to that trend, many tools have been developed for individuals to monitor smartphone use and improve digital well-being. A relatively understudied but promising self-nudge intervention is turning off smartphone screen colors. Since a grayscale setting is available on all smartphones, it has the potential to be an easily implemented intervention to address digital well-being. Previous research has shown that having a smartphone in grayscale results in significantly less screen time and less enjoyment in using one’s phone (e.g., Holte & Ferraro, 2020). Interestingly, however, this did not lead to an actual decrease in phone pickups, indicating that although using one’s smartphone in grayscale is less gratifying, it does not seem to temper the pre-existing urge to constantly check one’s phone (Holte et al., 2021). No study has yet focused on the effect of a fulltime grayscaling intervention on day-to-day factors of mental and digital well-being (e.g., stress, sleep quality, productivity, online vigilance). To explore whether the grayscale mode could be a valuable intervention to target such outcomes, an experiment will be conducted with the innovative research app Murmuras. Participants’ smartphone use will be tracked for two weeks. The first week serves as a baseline measure (tracking-only), followed by the second week in which the grayscale intervention takes place. Momentary data will be collected regarding general screen time and phone pickups, as well as app-specific behavior. Additionally, participants will receive short surveys every evening to assess daily experiences and well-being.


Cultural Differences in VR Sustainability Advertising: How Perceptions Towards Sustainability Messages in Virtual Reality Differ Based On Cultural Orientation

Laurent Hebette

Finding ways to promote sustainable behaviors is essential in a time where overconsumption is leading to climate change and environmental degradation. Although public awareness of the negative effects of overconsumption is growing, there remains a gap between awareness and behavior change. Recent studies using Virtual Reality (VR) to promote sustainability suggest promising results for increasing people’s sense of responsibility and intentions to adopt sustainable behaviors. However, this research was mostly carried out in the West, and there is a lack of research on how sustainable messages communicated through VR are perceived by individuals from different cultures. Considering the rise of consumption rates in Eastern countries like China and India, it is essential to find ways to promote sustainable behaviors in these cultures as well. To shed light on this lack of research and explore whether perceptions towards sustainability messages in VR are (dis)similar across different cultures, the present study explores how one’s cultural orientation may lead to different perceptions towards sustainability message experienced through VR. This study uses an innovative research approach combining VR with semi-structured interviews, to allow a more in-depth exploration of the varying perceptions experienced by individuals from different cultures when viewing a sustainability message using immersive technology. Throughout the interviews, participants are asked to wear a highly-immersive VR headset and watch an immersive sustainability message developed by UNEP and Sony developers, which educates viewers on climate friendly lifestyles. The perceptions of consumers from different cultural orientations is then analyzed and compared to answer the research question.


We are in this together? An automated content analysis: Severity of the pandemic, political orientation and the framing COVID-19 regulations

Lilian Li

The COVID-19 pandemic has fundamentally changed various aspects of social life. As Garfin and colleagues (2020) stressed, the public relies heavily on media to make informed decisions during a health crisis. Therefore, it is essential for us to understand the message conveyed by news media during the pandemic. This study examines the relationship between individual/social framing, the severity of the crisis, and political orientation in news coverage of COVID-19 regulations. First, the topic is essentially a social health issue. As previous studies have noted, coverage of social health issue tends to lean towards individual framing which promotes personal behavioral changes (Thompson and Ofori-Parku, 2020). However, a global pandemic requires not only individual efforts, but also joint effort from the society. Hence, the study first aims to discover the salience of individual/social frames. Second, “Public health is inherently political” (Kim and Willis, 2007, p. 361). The framing of regulations must adapt to the rapidly changing situation of the pandemic but also political influences. Therefore, the study aims to answer the following questions 1) Does the political stance of the news outlet affect frame usage? If so, how? 2) How does the severity of the pandemic affect policy support in news outlets with different political stances? An automated content analysis will be performed on 6 news outlets with left/right political orientations. Human coders will identify frame and policy support in news articles based on the codebook. Then, the data will be used to train and test the machine learning model. Upon successful training, the model can be applied to large-scale research.


Feel Like a Number: Perceived Fairness of the Job Application Process through AI

Nirvi Maru

Prolific integration of AI into human lives have resulted in significant growth and reliance on automated decision making (ADM). The discussions around the pros and cons of the reliance on decisions made exclusively by algorithms are profuse. Employment of AI in recruitment processes is an aspect of these discussions. Multiple studies have exhibited the profitable nature of AI integration in recruitment practices due to efficiency in cost and time for the recruiting organization. Despite being cost and time effective, a sense of dissatisfaction has been noted from applicants who have experienced this process. Understanding then, user perceptions of fairness in this system is critical. The proposed study endeavors to explore the impact of the affordances of the medium of AI – chatbot vs. smart forms, and types of explanations provided for the decision output by the algorithm (XAI), on an applicant’s perceived fairness of the process. Simply put, this study specifically focuses on the impact of the medium and the message on the user’s perceptions of the process. For the experiment, a job application process will be simulated as closely as possible. Participants will be led to emulate he role of job applicants, and interact either with a chatbot or fill a smart form, both designed specifically for this study, in order to be selected for the job. At the end of the process, the algorithm will provide a decision to the participant. This decision will be presented with an explanation which will vary in type, viz. global explanation vs. local explanation. Participants’ perceived fairness of the process will then be measured.


New Project: The Role of News Recommender Systems in High-Choice Information Environments

Claes de Vreese (ASCoR, University of Amsterdam), together with Prof. Frank Esser, Dr. Sina Blassnig (IKMZ, University of Zurich) and Prof. Anikó Hannák (Department of Informatics, University of Zurich), have received a project grant from the Swiss National Research Program “Digital Transformation” (NRP 77). The three-year project will run from 2021 to 2023 and investigate the role of news recommender systems in high-choice information environments.

The main aim of this project is to understand how algorithmic news recommender systems affect the production, perception of, and trust in journalism and news. We further aim to develop evidence-based recommendations on how these systems can be (re)built and (re)programmed to meet various normative requirements, including those promoting enlightened citizenship and a pluralistically informed public. The project is internationally comparative across Switzerland and the Netherlands, problem-oriented, and interdisciplinary, combining theoretical and empirical approaches from the social sciences and computer science.

The project is embedded in the Digital Communication Methods Lab and involves a 3 year post doc in Amsterdam.

Three proposals selected for the Digicomlab thesis grants this semester

The Research Priority Area Communication and its Digital Communication Methods Lab are happy to announce that three proposals have been selected for the third edition of the Digicomlab Thesis Funding Grants. These grants provide financial support for theoretically-relevant and digitally innovative (research) master theses written at the University of Amsterdam’s Graduate School of Communication for semester 2 of the 2019-2020 academic year.

When the smartphone takes over: The roles of goal conflict and autonomy appraisals in eliciting digital stress

Alicia Gilbert

In today’s media-saturated environments, the use of mobile digital devices like smartphones is ubiquitous, leading users to be permanently online and connected to others. Both cognitive (i.e. online vigilance) and behavioural components (i.e. communication load, media multitasking) of permanent connectedness can elicit stress (i.e. digital stress), which is detrimental to individuals’ well-being and health. The present research deepens the understanding of underlying mechanisms of digital stress by considering the boundary conditions of goal conflict and autonomy appraisals which have been linked to indicators of permanent connectedness (i.e. availability demands, instant messenger use) in the past. It thus integrates two streams of research: Media stressors identified in the digital stress literature are put in context of intervening factors stemming from self-determination theory and research on media use for basic need satisfaction. With an experience-sampling design spanning seven days, indicators of permanent connectedness and stress are observed in a situational context. Concepts can thus be measured in an application- and context-specific manner with only short time lag between a behaviour and its measurement, reducing biases that have previously skewed measurements of e.g., digital media use. Furthermore, temporal fluctuations of effects can be analysed, which is so far scarce in digital stress research and can guide the creation of digital stress interventions.


Is quality journalism going bankrupt? An automated comparison of news quality indicators among political news in German print and online as well as national and regional newspapers

Nicolas Mattis

News outlets’ adherence to normative standards for news quality, such as diversity, impartiality, and comprehensibility (Urban & Schweiger, 2014), is crucial for society, as it determines how well news outlets can contribute to a healthy and deliberative democracy (Strömbäck, 2005). In light of worries about the impact that increased online readership (Burggraaff & Trilling, 2017) and the ongoing commercialisation of news production has on news quality (Jacobi, Kleinen-von Königslöw, & Ruigrok, 2016), it is both timely and relevant to examine if and how adherence to these standards differs depending on modality (online vs. offline) and reach (national vs. regional). To move the field methodologically forward, this thesis will develop a comprehensive framework for automatically assessing news quality in German newspapers and examine potential differences between different types of outlets. This will be done by a) combining existing automated news quality indicators, and b) advancing the automated measurement of impartiality by means of supervised machine learning (SML). In a field that still largely relies on manual content analyses, doing so offers new insights into how and to what extent news quality can be measured in an automated manner. The results will not only provide important insights into the current state of news quality in Germany, but also contribute to the field by addressing important questions about both the opportunities and limitations of automated research methods (Boyd & Crawford, 2012) and by developing an overall framework, as well as classifiers and a training dataset for impartiality that future studies can build on.


Emotions as the Impetus of Negative Campaigning Effects. Investigating Voters’ Perception of Campaign Negativity, Voter Turnout, and Vote Intention

Vladislav Petkevic

So far, research on negative campaigning has produced inconsistent findings on the effects of negativity on voter turnout and voter intention. Emerging evidence suggests that these inconsistencies stem, at least in part, from the fact that the effects of campaign negativity are a function not of some absolute value of negativity of a political ad – the usual subject of analysis, but rather of a person’s perception of it. The present study addresses this possibility by analyzing the emotions expressed in the UK public’s online discourse around the 2019 UK general election. Moving beyond the customary (sentiment) analysis of the candidates’ rhetoric, natural language processing and supervised machine learning will be employed to estimate the public’s emotional reactions to the candidates’ political campaigns. The estimates wil utilized in three ways. On the most aggregate level, a time series analysis will be conducted to examine the relationship between daily average values of emotions expressed towards a given party and that party’s position in the polls. Constituency-level data will be used to model a relationship between a given constituency’s electorate’s emotional state on the election date and voter turnout in that constituency. Lastly, sentiment expressed in reaction to individual candidates’ campaigns will be compared to the levels of negativity expressed by the candidates themselves. These analyses will elucidate how the conventional measures of negativity in campaigns compare to the public’s perception of it, and how discrete emotions experienced by the electorate affect the electorate’s voting choices.

Physical distancing is not social distancing – Recent report on smartphone use during COVID-19 outbreak

Increase in smartphone use (duration,
pickups, answered notifications) 01 Feb – 24 March

Together with colleagues from Tilburg University and the Ghent University, DigiCom Lab researcher Jakob Ohme has published a report on citizens’ smartphone use around the Covid-19 outbreak in Belgium. Based on MobileDNA smartphone tracking data from 2778 Flemish adults, the researchers see how communication patterns change in time of crisis. After Belgian lock down measures were in place, the average user used their smartphone 213 minutes per day (an increase of about 45 minutes, or 28%). The number of smartphone pickups remains fairly stable over this period. This means that users constantly turn to their smartphones, but use it longer to access news (43% increase), social media (31 % increase) or calling people (62% increase).

The report shows that smartphones are indispensable means for people to stay informed and they help public authorities to reach out to people. Especially the high increase in mobile messaging shows that in times of crisis, the smartphone for many people prevents that physical distancing results in social distancing.

The full report and associated datasets can be found here.


New project: Using Natural Language Processing and Generation to develop and test health-related chatbots

Chatbots have great potential for digital communication: they are always accessible, can do many interactions in parallel and engage in personalised interactions. However, the current generation of chatbots tends to have only a very limited set of responses, produce interactions that can be perceived as meandering, and cannot adopt adequately to the user’s knowledge and needs, as derived for the user’s responses. As a result, people tend to dissociate from chatbots quite rapidly, meaning their potential is presently unfulfilled.

In the present project, we integrate expertise from health communication, health psychology, and digital humanities to create and test chatbots that aim to foster long-term relationships between users and chatbots by having chatbots engage in human-like conversations. We aim to do this by iteratively developing chatbots that have a ’theory-of-mind’ and an interaction memory, for which the chatbot can subsequently engage in varied conversations. We use recent insights from computational linguistics, motivational interviewing, and persuasion and test our chatbots for both sexual health promotion and smoking cessation.

The project is a collaboration between University of Amsterdam, Radboud University, and Tilburg University. From the Digital Communication Methods Lab, dr. Gert-Jan de Bruijn is involved in the project and will supervise two PhD students.

Prof. Claes de Vreese appointed Faculty Professor on Artificial Intelligence

Prof. Claes de Vreese has been appointed Faculty Professor on Artificial Intelligence at the Faculty of Social and Behavioral Sciences at the University of Amsterdam as of September 1. Claes is the director of the RPA Communication and its Digital Communication Methods Lab, and Co-PI at the Research Priority Areas Personalised Communication and Human(e) AI.

As a Faculty Professor, Claes will accelerate his work investigating the societal consequences of Artificial Intelligence, including its effects on decision-making, democratic processes and politics. An important aspect of the role is to continue building upon and expanding collaborations within the faculty, as well as across the University of Amsterdam and with external partners, with a strong interdisciplinarity focus.

Selected proposals for Thesis Funding Grants announced!

The Digital Communication Methods Lab is happy to announce the selected proposals for the first edition of the Thesis Funding Grants. These grants provide provide (financial) support for theoretically-relevant and digitally innovative (research) master theses for semester 2 of the 2018-2019 academic year.

Cultivating perceptions of credibility in the context of online conversational agents: the role of similarity in personality and expertise claims

by Eirine Ntaligkari

The adoption of conversational agents (CAs) as social actors that can substitute other humans (Zhao, 2003) is a new form of corporate communication between stakeholders and organizations, as technological advances continue to drive CAs’ capabilities significantly. An interesting scope capacity of CAs is personalization of services, that allows organizations to raise their business intelligence and provide customized products or services, and users to enjoy tailored services that have been found to have multiple benefits (Wang & Li, 2012; Godey et al., 2016; Perna, Runfola, Temperini, & Gregoni, 2018). To achieve this, CAs need to acquire personal information, which users are rather sceptical to disclose due to uncertainty related to security and privacy risks (Aguirre, Roggeveen, Grewal & Wetzels, 2016).

In order for users to feel more comfortable to disclose such information to CAs, trust and credibility must be present. Nonetheless, credibility and its antecedents (namely, trustworthiness and expertise) are values that form gradually and are difficult to acquire in an online environment, especially through micro interactions such as the ones mentioned above. The assessment of credibility and the effects of its antecedents in such environments remains unresearched. By utilizing an CA created with the aid of the Conversational Agent Research Toolkit (CART) of UvA’s Digital Communication Methods Lab, this thesis aims to answer the following question: How can trustworthiness and expertise be embedded in CAs in a meaningful way, in order for an organization to influence not only the source, but also their corporate credibility, and therefore privacy and security risk perceptions?

How can we characterize disinformation in online news? Developing machine learning classifiers for examining structural differences in U.S. and Russian state-backed news in Serbia

by Ognjan Denkovski

Democratic nations globally are experiencing increasing levels of false and misleading information circulating through social media and political websites, often propagating alternative socio-political realities. One of the main actors in this process has been the Russian state, whose organized disinformation campaigns have influenced elections throughout the Western world. A key element of these campaigns has been the dissemination and spread of content produced by outlets like RT and Sputnik – content thereafter spread by underfunded local media and organized online networks which attempt to shape mainstream political narratives. In response to a lack of comprehensive research examining the characteristics of such content, this paper examines whether, and if so how, content produced by Russian websites like Sputnik is structurally distinct from that of mainstream Western outlets. Through text-as-data methods we examine: a) the stylistic and thematic differences in content produced by U.S. and Russian backed outlets in Serbia, a key geopolitical interest for both states and b) which features, if any, of Russian news can be used to characterize content as part of disinformation campaigns. These findings are used for the development and evaluation of supervised machine learning classifiers. The paper contributes towards an understanding of the structural characteristics of disinformation and online political polarization in a novel context – Balkan online news – while also forwarding the application of text-as-data methods in Serbian. Ideally, the project will allow for the development of an online suspicious news identifier for the Balkan languages.

Is it a big problem or not? An analysis of fake news diffusion on social media during the Brazilian 2018 presidential elections

by Pieter Attema Zalis

The goal is to provide new evidences on how ‘fake news’ spreads in social media during electoral campaigns. This study will analyse the subject in the context of the 2018’s Brazilian presidential election. As it occurred in the US with Trump, Brazil elected an unlikely candidate, Jair Bolsonaro. Due to Bolsonaro’s anti-establishment populist style and social media presence, international media outlets nicknamed him as the “Tropical Trump”.

This study has three main goals. First, following previous studies in the US, I’ll analyse if ideology (left vs right) might moderate the differences on fake news diffusion in social media. In the second and third steps, I’ll compare fake news to traditional news. I’ll first look if fake news stories present a more emotional content than traditional news stories and latter investigate if this leads to higher levels of fake news sharing compared to traditional ones. Second, i’ll test, in the Brazilian context, evidences found in Europe and in US that the general audience of fake news is significantly smaller than traditional news. To sum up, I have two research questions about the subject: (1) to what extent are interactions of fake news bigger or smaller than of traditional news in social media? (2) to what extent is the total amount of fake news bigger or smaller than traditional news in social media? I’ll answer these questions with a content analysis of 5,120,892 tweets streamed during the second turn of the presidential election.

Mapping CSR-crisis in issue arenas: applying the Network Agenda-Setting Model in big-data research

by Louelle Jasmin Pesurnaij

In the past decades, more and more plastic is floating in the oceans and seas as a result of disposed plastic products, such as food packaging, fishnets, synthetic clothing, toothbrushes and plastic furniture. In 2011, the Plastic Soup Foundation was founded, whose mission is to tackle the plastic pollution of oceans. Campaigning activities of NGOs such as the Plastic Soup Foundation have proven to increase public awareness and concern regarding social, ethical and environmental issues and have proven to be powerful at setting the public agenda by urging the public towards a pro-environmental stance. However, it remains unclear what the most effective way is to design campaign and/or news messages and how to find the right issues and issue arenas.

The aim of this study is to gain a more complete picture of the agenda-setting role of the media and NGOs in virtual environments. This study seeks to apply a relatively new concept in the field of communications: the Network Agenda-Setting (NAS) model, to research the capability of both news media and NGOs to influence how the public links different messages regarding #PlasticSoup. The NAS model extends traditional agenda-setting research, by asserting that issues and attributes are not just transferred as individual elements but issues and/or attributes are interconnected and transferred in bundles to the public agenda. The research question of this thesis study is as follows: “To what extent are the issue attribute networks regarding #PlasticSoup transferred from the agenda of media and NGOs onto the public agenda?”.

The present study uses innovative, digital research methods, such as automated content analyses of big datasets (including semantic network analysis), to identify issues and issue attributes in tweets about #PlasticSoup and to examine the agenda-setting power of both news media and NGOs.

Paid partnership, #ad or ambiguous hints to brands on Instagram? The impact of sponsorship disclosures, alternative cues and different influencer types on users’ persuasion knowledge

by Céline Marie Müller

Instagram, today’s most relevant platform for influencer marketing has received little scholarly consideration regarding this form of native advertising . Visual attention is a crucial indicator for whether and when people recognize Instagram ads. To date, it is unclear what elements help consumers to identify sponsored content. The few studies that explored users’ responses to sponsorship disclosures focused on different hashtags and Instagram’s platform-based disclosure (Evans, Phua, Lim, & Jun, 2017; Coursaris, Van Osch, & Kourganoff, 2018). But are these disclosures actual key elements that help users recognize sponsored content? Previously, the potential effectiveness of other cues (i.e. brand tags in picture or caption) has been neglected. With an eye-tracking experiment, this study clarifies the cues or combinations that successfully help consumers identify sponsored posts. Furthermore, it detects possible boundary conditions of the different disclosures’ value by distinguishing between posts of macro-, micro- and nano-influencers. A recent study found that users are less likely to identify sponsored posts by micro- compared to macro-influencers (Coursaris et al., 2018). Heretofore, consumers’ ad recognition for sponsored posts by nano-influencers remains underesearched. Based on the eye-tracking findings, a second online experiment elucidates the impact of influencer types and particular disclosures or elements on users’ persuasion knowledge and brand responses. In order to fill the above-mentioned gaps in academia, the thesis seeks to answer the following question:
To what extent do sponsorship disclosures, alternative cues and different influencer types affect users’ visual attention to Instagram posts, their persuasion knowledge and resulting brand responses?

Margot van der Goot wins Strategic Communication Challenge for research on chatbots

Margot van der Goot has won the Strategic Communication Challenge 2019–organized by the “Centrum Strategische Communicatie” of Logeion (the Dutch association of communication professionals). This means that Margot receives €25,000 to conduct a qualitative study that aims to provide in-depth insights in how consumers experience chatbot communication in a customer service setting. More information can be found here.

Virtual patients’ effectiveness in training health providers presented at the Workshop on AI and Conversational Agents @ TU Delft

Can a virtual patient help health care providers to improve their communication skills? Julia van Weert will discuss this during the Workshop Artificial Intelligence and Conversational Agents at the TU Delft on January 24 and 25.

She will present the results of one of the projects from the Digital Communication Methods Lab in which virtual patients (VPs) were integrated in an interactive VP-based learning module, aiming to enhance shared decision making (SDM) skills in oncology.

Based on computational models of data obtained from previous studies on SDM in oncology, the VP provided the trainees (in this study medical students) the illusion of being engaged in a free speech natural dialogue as part of a SDM consultation. Results indicate that using a VP has potential as an effective learning tool for communication skills training.

Lab group on Conversational Agent Research

The Digital Communication Methods Lab is launching a group to discuss conversational agent and AI related research. The idea is to create a space in which we can discuss ongoing research, identify opportunities for collaboration, and build a network of researchers interested in the topic. We’ll organise monthly discussion sessions.

Members of ASCoR, RPA Personalised Communication, and RPA Communication have already joined, and some of the ongoing projects include surveys of usage of chatbots in health-related information and news distribution, analysis of persuasive outcomes of conversational agents and brand communication. For more information, please contact Theo Araujo and Judith Möller.