Digicomlab project with virtual supermarket at the Innovation Expo in Rotterdam

The virtual supermarket that is currently used in the project Testing Package Complexity in an Innovative 3D Virtual Supermarket Environment by prof. Edith Smit, dr. Nynke van der Laan, and dr. Corine Meppelink will be present at the Innovation Expo in Rotterdam!

The virtual supermarket has been developed at UMC Utrecht and the University of Amsterdam (UvA). This is a fully immersive shopping environment in which people can walk around and pick up products, and is used to understand how people make choices in a supermarket. More information here.

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